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Success Story

A unified customer data platform for a North American bank

Mastech InfoTrellis teamed up with a North American retail bank and helped integrate customer data resources into a Marketing Automation system, following their recent acquisitions in the banking sector.

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The Challenge

The Challenge

Six different marketing systems with six disparate customer databases were added due to the new acquisition to the bank’s portfolio

Inefficient cross-selling across the bank’s offerings

Marketing campaigns that performed poorly due to poor data quality

Inefficient cross-business analytics sharing among teams

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Key outcomes of our implementation
Migrated-over-200-marketing-campaigns-to-a-new-environment
Migrated over 200 marketing campaigns to a new environment
Decreased-time-to-market
Decreased time to market
Increased-revenue-due-to-cross-selling-activities
Increased revenue due to cross-selling activities
Streamline your Data Management with Mastech InfoTrellis today!

Our Data Management expert will understand your business challenges, analyze your current state, and offer you a future-state Data Management roadmap

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