- Architecting Intelligence
- Data Management
- Data Engineering
- Data Science
- Customer Experience
- Cloud Services
Most enterprises sit on a treasure trove of data–but most of it is siloed in a spider web of disparate systems. The disconnected systems lead to an incorrect understanding of customers and in turn ineffective marketing strategies. Marketing organizations have no choice but to track the newest trends and to look for ways to simplify their ability to capture, analyze, and act on both anonymous and known customer interactions.
CDPs are the future, that enable enterprises to offer customers much better user experiences than before. However, not all CDPs are the same, and many software companies are jumping on the acronym band wagon. How to choose the right CDP—one that will prove its value and actually deliver on all the promises you’ve heard about? It all depends on your CX strategy. Whether you are starting from scratch or looking to augment your CDP’s capabilities, we can be of help.
Create amazing brand experiences across multiple channels of customer interactions with a single view of customer data. We help you make better marketing decisions based on rich insights by managing multiple data sources in a single platform to create a 360-degree view of your customers. We help you implement, manage, and utilize your Customer Data Platform (CDP) to its maximum potential to drive business growth.
We help enterprises choose the right CDP-one that will prove its value and deliver on all the promises based on the Customer Experience strategy. We help you understand and evaluate your current capabilities and infrastructure to decide on the right CDP or if a CDP can actually increase their marketing efficacy.
We will create a single master source of your customer data using your CDP vendor’s data management tools. Normalize, standardize, and integrate information from various sources of information to create the centralized customer database.
Matching customers across disparate databases, synchronizing anonymous customer to known customers, and creating the golden record is paramount to every marketing organization. We are leaders in the master data management arena and have been successfully implementing customer master solutions for our clients for more than 15 years.
Leverage your CDP to augment your marketing campaigns. We will design and develop segmentation strategies, customer journeys, real-time orchestration, next best action, and omni-channel campaigns to make best possible use of your Customer Data Platform.
Get rich insights from your CDP data with our advanced analytics capabilities. Get the metrics to evaluate and optimize your marketing strategy and make smart decisions with intelligent reports, interactive dashboards, and predictive models.
Consolidated six different marketing systems and customer data resources from their recent acquisitions in the banking sector.