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Epsilon provides marketing services for many organizations across many different industries, business models, and geographies. Are their clients getting enough returns on their investments, though? Some clients cannot help but wonder if they are getting the right skills and talent for the price they are paying.

Are clients making the best use of Epsilon?

Is there another way to get the benefits of advanced analytics and AI?

How can clients get better marketing automation expertise?

Is there a cheaper way to provide reports and dashboards to the stakeholders?

How can clients accelerate their personalization and real-time marketing roadmap?

Many companies are exploring how they can receive expert services at lower prices but remain within an Epsilon environment. Mastech InfoTrellis provides complementary and expert services on marketing technologies that can help organizations increase returns on their Epsilon investment.

Here is how Mastech InfoTrellis can add to Epsilon services:

Data Infrastructure

Data Infrastructure

Mastech InfoTrellis creates a single view of customers with a well-formed data model, data standardization routines, and customer mastering processes. Information about quotes, policies, claims, web activity, call center touchpoints, and campaign responses are consolidated into a single database. Applications can quickly identify, select, and segment customers based on any key characteristics.

AI-Powered Analytics

Analytics

AI-powered analytics helps organizations boost sales revenue by anticipating customer needs and enhances customer satisfaction by offering a personalized experience. AI-powered analytics helps organizations boost sales revenue by anticipating customer needs and enhances customer satisfaction by offering a personalized experience.

Customer Experience Campaign Management

Campaign Management

It can often be expensive to use Epsilon resources to help with campaign design and execution, and clients are not completely sure if they are getting the right expertise for their marketing automation stack. Mastech InfoTrellis supplements Epsilon resources by providing senior experts and cost-effective resources for marketing automation.

Real-time personalization

Personalization

Many clients try to reach one-to-one marketing through real-time personalization, especially within their digital channels, and Mastech InfoTrellis can help deploy omnichannel personalization technologies within Epsilon’s information environment.

Epsilon Services

Measurement

It can be very costly to get Epsilon to create a reporting and dashboard environment or expand it with new dashboards and reports. Mastech InfoTrellis provides a cost-effective way to produce the right metrics across a variety of analytics technologies.

Mastech InfoTrellis understands the significant investment organizations have made in their Epsilon environment. We understand the importance of ROI and that implementing the solution must bring in the proven results. We can help by providing specific expertise to help optimize the Epsilon marketing technology infrastructure and make your investments yield much higher results!