- Architecting Intelligence
- Data Management
- Data Engineering
- Data Science
- Customer Experience
- Cloud Services
Data collected through third-party cookies has long been the fuel for running targeted, top-of-the-funnel marketing display advertising campaigns. However, privacy concerns have brought about significant browser changes that eliminate support for third-party cookies. This limits a brand’s ability to connect with consumers on their site beyond a single-day window, which makes accurate ad campaign measurement difficult. Moreover, ad-blockers and browser changes are increasingly having a negative impact on online advertising effectiveness.
Collecting data responsibly and owning the data entirely without having to depend on a third-party aggregator is a must for enterprises to successfully run marketing campaigns.
A solution to help marketers and ad networks to phase out third-party cookies
Mastech InfoTrellis’ First-Party Universal Tag solution powered by Aqfer delivers a technology solution for the death of the third-party cookie while delivering detailed data advertisers can use for analytics and media optimization.
The Universal Tag offers marketers a first-party, global CDN delivered, ultra-low-latency, regulatory compliant tag management solution. Our solution helps marketers implement intelligent data-driven marketing strategies by improving the collection, management, and activation of their digital data. We use HTTP cookies that are served from the advertisers’ domain, creating first-party tags that are marketer-owned and managed.
How does our solution help navigate the nuances of today’s first-party tagging landscape?
Powered by Aqfer, we helped a leading global publisher and advertising tech service streamline its tag management in an optimal costing chain. The solution helped create a high degree of reliability while freeing engineers to focus on more critical issues.
The solution resulted in a 50% reduction in tag management costs. It enabled Data engineers to focus on priority tasks by effectively managing their time in addition to improving enterprise performance.