Transform Enterprise Data into Business Intelligence. Make intelligent business decisions armed with rich insights from your data.
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Read Architecting enterprise intelligenceMastech InfoTrellis' First-Party Data Solution powered by Aqfer enables marketers and ad networks to manage the phasing out of third-party cookies while improving the collection, management, and activation of enterprise data.
Data collected through third-party cookies has long been the fuel for running targeted, top-of-the-funnel marketing display advertising campaigns. However, privacy concerns have brought about significant browser changes that eliminate support for third-party cookies. This limits a brand’s ability to connect with consumers on their site beyond a single-day window, which makes accurate ad campaign measurement difficult. Moreover, ad-blockers and browser changes are increasingly having a negative impact on online advertising effectiveness.
Collecting data responsibly and owning the data entirely without having to depend on a third-party aggregator is a must for enterprises to successfully run marketing campaigns.
In this episode of CX Unleashed, listen to John Kariotis, VP and GM, Customer Experience, Mastech InfoTrellis, and Dan Jaye, CEO and Co-Founder, Aqfer, chat about First-Party Data and how to survive the 'cookiepocaplyse' without becoming a digital zombie.
A solution to help marketers and ad networks to phase out third-party cookies
Mastech InfoTrellis’ First-Party Universal Tag solution powered by Aqfer delivers a technology solution for the death of the third-party cookie while delivering detailed data advertisers can use for analytics and media optimization.
The Universal Tag offers marketers a first-party, global CDN delivered, ultra-low-latency, regulatory compliant tag management solution. Our solution helps marketers implement intelligent data-driven marketing strategies by improving the collection, management, and activation of their digital data. We use HTTP cookies that are served from the advertisers’ domain, creating first-party tags that are marketer-owned and managed.
How does our solution help navigate the nuances of today’s first-party tagging landscape?
Powered by Aqfer, we helped a leading global publisher and advertising tech service streamline its tag management in an optimal costing chain. The solution helped create a high degree of reliability while freeing engineers to focus on more critical issues.
The solution resulted in a 50% reduction in tag management costs. It enabled Data engineers to focus on priority tasks by effectively managing their time in addition to improving enterprise performance.
Partners only access it on your terms and per regulations.
Support device linkages and ingest data from online and offline sources
Leverage multiple techniques to determine user identity with high accuracy (when deterministic data is unavailable)
Parsed and validated data delivered on a batch or streaming basis